I thought the story in the beginning of this article with Pepsi Anderson and her experience in school was a little annoying and outrageous. Fox could have gotten his point across in a more realistic way. But I guess he thinks he is being realistic, since he later says that Pepsi's world is already here. I think he exaggerated more than just "a few other parts." I do agree with his point that it's an issue that sales companies target kids in their advertising. I thought it was interesting was he said about how school administrators in Michigan are considering auctioning off school names to the highest bidder. I can surely see how this is a problem, however, if the bid was high and the money went to school funds, I can also see the justification. Speaking of names, Fox says he hasn't heard of a human being legally named after a product or service....I recently read that Matthew McConaughey's brother named his son Miller Lite. No joke.
I agree that "salespeak is more that a voice we hear and see: we also wear it, smell it, touch it, play with it." But did Fox ever get to a real point? I couldn't find one.
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